Welcome to the heart of San Francisco! Feeding off the excitement of Market Street, Downtown is an immersive study in the modern facets of urban dining and culture. Surrounded by the tallest and most lucrative buildings in the city, authentic restaurants, dazzling art institutions, and destination shops echo the successful buzz of the streetlife outside.
Union Square is the top level of a multi-layer cake of activity. Beyond the ring of foot traffic that circles it lies a layer of high-end stores and hotels but wander just across Market Street to find a much greater selection of stores ranging from Prada to Urban Outfitters.
This neighborhood is home to the renowned SF Museum of Modern Art and Golden Gate and Curran Theaters. Entertainment is never far in this hub for city life, with its diverse collection of bars and eateries such as Rickhouse Bar, Blue Bottle Coffee, and Tadich Grill, San Francisco’s oldest restaurant.
At the coastal end of the Market Street stretch, the Ferry Building provides direct aquatic transit to both the hiking trails of Marin County and the cultural hotspot of the East Bay. The building itself is a miniaturized marketplace with unique restaurants and small shops eager to supply travelers with all the accouterments required for a successful day trip across the bay. Urban transport is easily accessible with the surplus of Bart stations, Muni lines, and Cable Cars extending passenger-ready arteries throughout the rest of the city.